Earlier in the month the award-winning TV host had hinted that she was shooting for a global campaign but we had no idea it would be this big. Via her social media pages, Kim Jayde revealed she had been working with Hennessy on their Hennessy x NBA "Spirit of the NBA" campaign. The campaign was launched sometime around June and it features South African actress Pearl Thusi among other big global names.
Fans around the world will be able to toast with the exclusive Hennessy V.S Limited Edition and Hennessy V.S.O.P Limited Edition bottles, specially designed to commemorate the partnership between Hennessy and the NBA.
Image: Hennessy
HENNESSY x NBA
Hennessy is proud to become the ‘Official Spirit of the NBA’ worldwide, the first global spirits partner in the NBA’s history.
ABOUT THE NBA
A distinguished observation about great partners is that they are always, in some way, an extended arm of the surroundings that they represent. Our partnership with the NBA gives us an intimate look into the lives of different personalities, ahead of their times in several respects – great athletes, with great stories, that we are giving you a front-row seat to observe and to enjoy.
A WAY OF LIVING
Community is the family you choose. It’s that moving narrative thread that runs through the spectacular retrospective that you end up calling a way of living. For Hennessy, community is a way of living. Bringing people together and achieving the unachievable is deeply embedded in our DNA, something that we share with the NBA. And with you – our Hennessy fans – an endless source of inspiration, constantly driving us to push the game forward.
The campaign also launched with signature cocktail recipes that are accessible on the Hennessy website.