 |
| Jah Prayzah I/G |
Jah Prayzah has launched yet another weapon off the Gwara Album arsenal by premiering the visuals for Boi Boi, track number 6 of the Gwara album, produced by Bulawayo native Victor Stot. The music video, shot in Bulawayo was directed by another Bulawayo native and Jah Prayzah's in-house music director: Umsebenzi Ka Blaqs. Boi Boi music video features Holy Ten's girlfriend Kimberly Chigubu popularly known as Kimberly Richards, a law student and reigning Miss UZ 2020 as the video vixen.
As we pointed out previously, the proof of hit-making is an investment in music videos. Jah Prayzah has launched a variety of video content as a tactic to reinforce the long-term Impact post-Gwara album Rollout.
Jah Prayzah has put just as much thought and time into the creation of music videos as he did for the music itself. With a wide variety of video content to market, it's more likely his music will draw a new crowd beyond his core fan base and immediate social media following.
Also check out Nhoroondo - A Four-Part Story, a subproject off Gwara's album below