The deal has been in the making for the past two months and we finalized and signed two weeks ago. This is a big win for the culture and l would like to thank TECNO Mobile Zimbabwe for seeing the value in us young people. This is just the beginning and hopefully we are going to see more corporates engaging young creatives.
Crooger has undeniably been a consistent hustler and serial entrepreneur from selling his own CDs on the streets of Harare to selling his own branded exercise books to farming. He embodies the true version of the 21st century music entrepreneur. It his tenacity and hunger for success and constant grind that got him on the radar of TECNO Mobile brand and them wanting him associate with their Mobile Brand.
This mobile deal is a big nod to the Zimbabwe Hip Hop music genre and it came at a very convenient time frame when this particular music genre has been regularly trodden on. There have been deals of various sectors of the economic divide but this deal gives hope to rappers alike that Corporate Zimbabwe is paying attention to their artistic expressions and pays close attention to their dedication.
What can other Zimbabwean creatives learn from Crooger? Be diverse! Diversify your portfolio, the creative industry is your passion but use the spotlight you have attained from that industry to explore other avenues of interest. The Covid-19 pandemic has loudly communicated that multiple streams of income are the only way to go. Be your own promoter, show them what you can do and they will come looking to work with you!
The team at GreedySouth Media would like congratulate Crooger aka Mr Shumba Inoruma for pushing the culture forward.
