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Knight’s legacy and his role in making Nike what it is today cannot be overstated. A director at the company since 1968 and its president for decades until 2004, Knight more than anyone drove its business success over the years as it rose from a small distributor of Onitsuka Tiger sneakers—back when it was still called Blue Ribbon Sports—and ascended to the top of the sportswear market in the 1980s.
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