Having been founded in 2007 by artist/producer/promoter and CEO of Upliftment Records Slaggy Yout for Malvision Media Enterprises(PVT) LTD as a way of honouring artists getting promotion from the website http://www.zimdancehall.com/ as their main base for zimbabwean dancehall linking the music to the rest of the world.
Two previous vents have been held in the UK one in 2008 at the Brittania Hotel and another in 2009 at the Keos Music Cafe in Leicester City with more categories added ,the ZIDA runs from July to July using an online voting system and will this year also include voting by text for people in Zimbabwe,the nominations are cast by a selected panel and djs and also members of the public can email their suggestions to be considered for nominations.
"it has always being my dream for these awards event to be held in Zimbabwe " said Slaggy Yout "it was only a matter of right timing and committed promoters.This year the event has brought on board Syd Fresh of Top Shatta Records (Zim) who is a leading promoter of zimdancehall having voiced sevaral artists in Zimbabwe like King Labash,Winky D,
Dadza D,Mega Spice and having run a sound system Delta Force from the mid 90's in Zim and the UK, and Blackmoor Clothing line lead by Tapiwa Gray Rwanga who will work hand with Malvision Media Enterprises(www.zimdancehall.com).
ZIDA launch parties will be held in Harare,,UK,Canada,Australia,SA where all the nominees will be announched prior to the final event on July 31st the categories up for grabs will be
best riddim of the year
best producer of the year
bst song of the year
best album of the year
best video of the year
breakthrough artist of the year
icon award
cultural artist of the year
best entertainer of the year
best zimdancehall selector of the year
best live band /act of the year